The COLD new trend of superstar athletes

Lebronpic

CLEVELAND – As a player, LeBron James has ice water in his veins.

The long lasting 82-game regular season of an NBA player can be hard on the body. It takes next-level conditioning to play as much as 30-40 minutes of basketball 4 nights a week. Conditioning, on top of injury-prevention, is pivotal to any athlete’s success. This is why recovering from games and practices are so important.

Many superstar athletes, like LeBron James, are turning to cryotherapy as a form of their recovery treatment. They are setting an extremely cold new trend for athletes everywhere. People who want to compete at a high level of athletics need to be prepared to recover like the best athletes in the world are doing.

In this short article by John Kosich, News Net 5 ABC Reporter, he discusses Lebron’s experience with cryotherapy.

Cryotherapy may be one of the reasons why. The Cleveland Cavaliers are among the growing number of a professional sports teams to offer the deep freeze treatment as a recovery option.

“Comparing Cryotherapy to an ice bath is like comparing a full night’s sleep to a nap,” she told newsnet5.com.

The biggest difference? Cryotherapy happens at -330 degrees Fahrenheit!

And while James is a huge part of her business, she says she gets customers from the average work-out junkie to marathon runners.

“Unfortunately, if you visit my facility and hope to meet LeBron, you won’t,” says Amity. “I provide the privacy he needs when he calls.”

Check out his treatment at Cryotherapy Plus in the video above.

We spoke to Mary Riley, owner of Synergy Sports Therapy in Berea, who offers similar therapy options.

“It’s really an extreme ice bath,” Riley said. She was one of the first to offer cryotherapy to the general public three years ago.

The way it works is the person steps into the cryo-sauna and liquid nitrogen is used to cool the air in the chamber from the neck down to temperatures Riley said as low -250 Fahrenheit.

“But it really only affects the outer layers of your skin and that allows your body to think that it’s super cold,” said Riley.

That allows your brain to trigger the production of anti-inflammatory proteins which speed up the healing process.

“It cuts that recovery time from 72 to 24 hours,” she said.

The technology has been around since the mid-70s and has been very popular among athletes in Europe, but is only just catching on in the United States.

“It’s one of those really neat technologies that’s very simple and it’s not harmful to the body, but it does so much for you in just a very short of amount of time,” said Riley. “It’s going to be in every location you can imagine here in the next few years.”

Riley’s clientele ranges from professional athletes to marathoners to people with arthritis or chronic pain conditions.

“You get all the same benefits of an ice bath without actually freezing the tissue or the muscle so they can be ready to go. They’re refreshed,” she said.

The cost of the 2 to 3 minute session starts at $25.